In Episode 23 of the Little Black Book we're joined by Craig Watts, owner and CEO of PPI Promotion & Apparel. Craig has taken an interesting path to business ownership, from a professional baseball player in the USA to working as a sales rep for the business he would ultimately buy.
Craig shares his experiences and learnings from two failed business partnerships and how that has influenced his new business venture with his best friend. He discusses diversifying revenue streams to avoid reliance on events, knowing your numbers and the weekly business health check he conducts.